Ornament, like biophilia, plays a key role in generating comfort and well-being in the built environment.
Many people assume that ornament in construction is a superfluous decoration, like little bits of icing added to a cake. This view is mistaken.
Therefore:
Do not be afraid to use ornament, in a careful and disciplined way, and in a way that grows out of context and structure. For example, allow rafter tails to express an ornamental repetition, or bricks to express an ornamental alternating pattern.
Ornament is a kind of “glue” that binds the environment together, psychologically speaking (and in a sense, physically speaking too). It helps to connect the different regions of space, and draws our atten- tion to them, much as we are drawn to the ornamentation of a pair of earrings heightening our sense of the shape of a person’s head. There is a natural reason that people have had a desire to create ornaments for their constructions from time immemorial.
See Adolf Loos misunderstanding.
When Human-Scale Detail is need to be beautiful and well-connected to the rest of the design
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Last, leave space after a full-stop page fold for loosely related material such as examples or anticipated applications.